The Future of Digital Enhancements and the Video Revolution: Instagram TV vs Youtube.

While the point and next stop of digital, which makes possible the democratization of global communication and information, are undoubtedly a matter of curiosity for all of us, Instagram introduced IGTV to its users with the new feature it released in the past months.

What is iGTV?

Instagram, which has 1-minute video and 15-second story sharing features, can now broadcast videos up to 1 hour.

While IGTV channels created by users are followed with a subscription model, public subscriptions can also be accessed without requiring follow-up.

The videos, which will remain live forever unless the uploader removes them, start playing automatically when you switch to the IGTV section.

Instagram TV – Youtube competition

With its popularity and increasing views, YouTube alone dominates this field in terms of video content.

So, does Instagram pose a threat to Youtube, which holds most of the pie share with the IGTV it offers?

As it is known, Instagram previously offered its users the story feature in Snapchat, which it could not purchase, causing a significant decrease in the usage rate of Snapchat and was very close to sending it to the darkness of history.

With its last important update, IGTV, Instagram aims to keep its users completely in terms of video, while it has structural differences with Youtube and appeals to phone users with its vertical viewing preference.

The evolution of digital media and content consumption

In the digital world where we consume countless content every day, content formats also undergo various changes and appear before consumers.

As blogs have given their popularity to vlogs, especially in the last two years, as a result of both our habits and the future planning of YouTube, Facebook and Instagram, which are the locomotives of social platforms, our content consumption is transforming into a video-oriented one.

While it is obvious that with this move made by Instagram, video content will have an important place in our lives for a while, I think it would not be wrong to think that we will be faced with the situation of ‘digital becoming TV’.

Future of Digital

The biggest problem of today is that this economy, which can be considered new, has become an out of control world with the overwhelming superiority of a few giants, especially Google, Facebook and Amazon.

While this situation of lack of choice, which has not been experienced in any sector from past to present, makes it impossible to compete with these companies that create and grow data-based value, new ideas either cause extinction in this unfair race, as in the Snapchat example, or are condemned to remain subcontractors of these large companies and become part of the digital monopolization.

Where is today’s digital age headed, which includes many problems such as the problem of quality content, income inadequacy and inequality for content creators, new ideas/companies that are doomed to become monopolies, and the ability to manipulate a country’s elections?