5 Essential Psychology-Based Strategies Every Entrepreneur Should Know

LinkedIn's Global Talent Trends Report has revealed important facts about the future of work: more than ninety percent of talent scouts believe that soft skills will play a decisive role in the future of recruiting, while eighty percent say these skills are on their way to becoming more important than company success.

So, what are these social skills? This definition actually includes the individual's success in communicating with others, empathy ability, readiness for cooperation, high motivation and stable work discipline; It covers different skills such as leadership, negotiation and persuasion rather than directly using the knowledge in the field of education. Entrepreneur Jim Rohn, known for his work in the field of business philosophy, underlines that if you use every opportunity in your life to practice improving your communication skills, you will not have difficulty coping with an important situation. Let's take a look at these strategies, which can take an entrepreneur to very different points.

1) Don't ignore the role body language plays.

Salespeople direct the conversation with their body language and convince the other person to do what they want by backing up their words. Likewise, reading the body language of your recipient or the person you are addressing will play a key role at this point. For example, as soon as you notice clues such as a body turned outward, shaking feet, the focus not being on you for a long time, it may be wise to change the direction of the conversation or implement a different strategy.

2) Don't dwell on your losses.

Now ask this question first to yourself and then to the professionals around you: Do you remember your big gains or successes more, or your big losses and delusions, so to speak? For example, when you think about it from the perspective of someone playing poker, a win of 5000 lira may be enjoyable for that night, while a loss of 5000 lira will cause the person to think about it and regret it for days.

As an entrepreneur, you can't let your losses outweigh your gains, otherwise constantly focusing on the negative can lead you to avoid risks and miss opportunities that are actually necessary for success. Instead, it is wisest to think about the reasons that caused your failure, learn from them and move forward.

3) Give trust to your prospective customers above all else.

The instinct for safety is the strongest human desire. If you can convince your buyer that your solution provides security, whether this security is against financial losses or other uncomfortable situations, the other person will be more opinionated and understanding of your proposal.

Your brain actually works on the basic principle of rationalizing data that will support your emotional decision-making process. How Does the Consumer Think? In his book, Gerald Zaltman, a marketing professor at Harvard Business School, underlines that ninety-five percent of the choices you make, including purchases, are made by your subconscious, which is largely governed by emotions.

4) Provide evidence that proves how happy/satisfied your buyers are.

The theory of mimetic desire, developed by the French philosopher René Girard, suggests that people's desires (mimetic: imitation) are shaped by those of other people. This emotional stimulation explains the rising popularity of influencers in the marketing industry, who have recently become very popular on Instagram and other social media accounts. According to a study by Klear, the amount of marketing campaigns through influencers on Instagram is exactly double today than it was in 2017.

So how can you collect this evidence? Actually the answer is quite simple. Materials such as quotes, interviews, videos, surveys, relevant newspaper news, articles, and user comments not only attract the attention of buyers, but also play an important role in the pre-purchase decision process. And one important tactic should not be overlooked: Be careful to use materials or advertisements that your buyers can identify with. Research shows that the greater the bond a person has with the other person, the more likely they are to imitate them. In other words, the mimetic desire theory developed by Girard comes into play when the buyer, who sees a person similar to himself, imitates the behavior of buying your product that he sees in the advertisement.

5) Try to establish tactical empathy.

If you believe that your organization already empathizes with its employees, you might want to think again. Businesssolver 2018 Workplace Empathy State According to research, ninety-two percent of CEOs think their organization is empathetic, but only fifty percent of employees share the same view.

Directing managers and your sales team to develop tactical empathy will ensure that your employees do not have difficulty establishing a similar bond of empathy with buyers. Additionally, since this method is beneficial not only for sales but also for group dynamics and motivation in the business environment, it is useful to keep it in mind.

So what is this argument about the power of empathy based on? Written by FBI hostage negotiator Chris Voss Never Discriminate: Negotiate Like Your Life Depends on It While this subject is covered in detail in his book, it is claimed that selling is basically a psychological application of negotiation. Arousing the buyer's interest and desire to buy the product by obtaining the desired information from the hostage is actually based on persuasion and negotiation skills. Learning the underlying impulses of buying behavior and developing the necessary tactics to stimulate them through exercise will be greatly effective in increasing your success rate.