5 Must-Know Myth Tips for Instagram Account Growth in 2022
With the pandemic, the digitalization of the world has accelerated at every point, from trade to education, from content to social life. Therefore, reaching large audiences on social media has become very important for both brands and individuals. Instagram, where we once uploaded our photos to socialize, has now become a social marketplace for anyone who wants to market their products or services.
“How to get discovered on Instagram?”, “How to increase followers on Instagram?”, “How to sell on Instagram?” Questions like these started to be asked more frequently. At this point, we all need to put aside the traditional commerce approach and think a little bit like a digitalist and a little bit like a marketer.
Are you ready to think this way? If your answer is yes, there are some basic tips you should know now! Let's take a look at these methods you need to know to grow your Instagram account in 2022.
1) Definitely pick a niche!
Narrow down the content you want to produce and decide on a single piece of content. Trying to market every content to everyone is very tiring and strategically wrong. You are right, the big accounts and Influencers you follow now produce content in this way. But this is something they do after reaching a serious number of followers. 5-6 years ago, they were all producing content in a single area. At least all their content was on one topic. It's easier to grow on one type of content.
2) Start shooting Reels immediately
In July 2021, Instagram CEO Adam Mosseri stated that Instagram is no longer a photo application but a video content application. All big brands and big accounts have updated their strategies accordingly. Think about this right away: which of your content can be turned into video? The most logical start is to think about this and withdraw Reels. The global average viewing time of Reels is 7 seconds. Content that is as short and fast as possible is more suitable for consumption. Also make sure your Reels are suitable for the target audience.
3) Decide on the appearance of your profile and optimize your profile for your target audience
The first thing you need to do when it comes to how your profile looks is to decide on your brand's color palette. Once you decide on the color palette, prepare your highlights for it. Be consistent about what colors you use in your posts. You have a few seconds to convince users who visit your profile to follow you. Welcome them with an aesthetic and harmonious screen. Use front-on photos in your profile photo. It is especially important that they are taken in daylight.
Besides appearance, other areas are also very important. It is of great importance what your profile is about and how compatible it is with your target audience. One of the most important areas on your profile is the area referred to as “bio”. Reconsider your bio. In your bio, clearly state what you do, how you do it, and what extra you have to offer your followers.
4) Allocate a budget for advertising. So why?
Organic growth is of course the most valuable thing. However, Instagram does not hesitate to clearly state this with its advertising updates and statements: “advertise for a better impression from us”. Therefore, be sure to allocate a daily or monthly budget for Instagram ads, even if it is small. Additionally, doing this is one of the most effective strategies to get in front of your target audience faster and reach your target audience more easily.
5) Do your content planning
Putting your social media on a specific plan and spending some time on certain days of the week to decide on your content will enable you to progress more professionally in the long run. Remember that the main thing that will make your Instagram account grow is a correct content plan and content strategy. If you can't decide what to share every day or don't have a content plan, I'll recommend a great product for you: PalmyPlan
PalmyPlan is a 365-day social media plan. A magnificent product designed to suit almost every sector and business field!
For detailed information hereyou can click here to get it now.