Stunning Photographic Project That Reverses Gender Stereotypes in Advertisements

In order to emphasize the absurdity of the female figure drawn in the advertisements of Lebanese Eli Rezkallah in the 1950s “In a Parallel Universe” You will find his photographic work below. In this work, Eli Rezkallah changed gender roles and such a result emerged.

Additionally, Eli Rezkallah writes on his website, “I imagined a parallel universe where the roles were reversed and men got a taste of their own sexist poison.” By writing, he clearly stated the purpose of his project. We congratulate him for this work and hope for more such creative and sensitive work.

If your husband finds out you don’t store test for fresher coffees.

If your wife finds out you don’t store test for fresher coffees.

Women do not leave the kitchen (!)

“Don’t worry darling, you didn’t burn the beer.”

It’s nice to have a girl around the house.

It’s a man’s world, show him.

It’s a woman’s world, show her.

Happy woman with her vacuum cleaner on Christmas morning.

A happy man with his vacuum cleaner on Christmas morning.

from the kitchen early exit!

“We’re pushing the tights.”

So one Woman Can you open it?

So one Male Can you open it?