Comprehensive Understanding of Ratings and How to Measure Them
[ad_1]
Television began to lose its popularity as digital broadcast platforms took over the media industry. So is this really the case? Of course, except for the younger generation and certain segments of society, television always maintains its place as a part of family life. Millions of people continue to watch television and will likely continue to do so for many years to come. What about measuring how much a television program is watched? What is rating? And How is rating measured? Let's take a closer look at the answers to the questions together.
What is rating?
Originally known as “Rating or TV Rating”, the rating shows the average number of views of a television program. It emerged as an economic strategy in the 1950s, when television began to become popular around the world.
As you can guess, the reason for the rating is advertisements. The amount of views and the number of people per minute a program is broadcast form the basis of rating data. The biggest misconception about ratings is the claim that everyone makes money for the programs they watch.
In this context, “You watch a program every day and earn money for the channel owner.” The statement is both true and false. Because no viewer directly earns money for the program or channel owner by watching a program. However, when millions of people watch a program, the channel earns more advertising revenue.
How is rating measured?
Rating measurement is, first of all; It is a sociological experiment based on social and cultural research. We can say that the reason for this is that the rating measurement is made with devices placed in the homes of certain people. For measurement in our country, families from every major city; They are selected based on many criteria, including their education level, number of people, professions and ethnic origins.
In our country, according to the latest shared data, the rating was measured with approximately 2,200 people in our country. When we come to the actual measurement method, a device called “peoplemeter” welcomes us. People meter devices are installed in the homes of the families included in the measurement.
These devices start data measurements at determined times when important programs are broadcast. Peoplemeter, on the other hand, does not stay in any family for long. Since rating measurement is a dynamic experiment, families are constantly being changed. Houses with low television viewing frequency are excluded from the rating measurement program.
So how does peoplemeter measure?
Peoplemeter devices, which are actually not very complicated, have a very simple logic. These devices, which are installed on every television in the house, measure channel switching, viewing time and who is watching. Peoplemeter comes with a special remote control that has its own button for everyone in the house to make these measurements.
Viewers turn the television on and off by pressing their own button. Additionally, a warning appears every 9 minutes indicating whether there are still the same viewers. People who are watching the television at that moment answer this by pressing their own button.
Peoplemeter's second task is to track channel crossings. The device does this tracking by frequency detection. The switching frequency of channels is also measured in the same way. Finally, peoplemeter also measures the hours at which the television is turned on and off. The sum of all these data returns to us as a rating.
Which companies make rating measurements?
When it comes to ratings, the first company that comes to mind all over the world is AGB Nielsen. Nielsen, one of the world's largest global market research companies, was founded in 1989 by AGB Anadolu A.Ş. He started measurements with a local company called.
These studies were initially carried out only in Istanbul and in 150 houses. Today, it is not known exactly how many households and with how many people these measurements are continued. Because Nielsen no longer makes the measurements. Nielsen, which continued its measurement and research studies until 2011, was replaced by the global research company Kantar TNS.
As a result of the rating system; It tries to measure the viewing habits of an entire country with approximately 2,000 people. For this reason, there are some who do not find the rating very reliable. Of course, this method is not the final point for measurement. However, if we look at the accuracy of media research conducted for decades, we can say that this method is sufficient for now.
The Origin and Meaning of the Middle Finger Sign
What is wasabi? and How to do it?