Brainstorming: BIM vs. A101
Recently, things that we are not used to seeing in advertisements have started to happen on television. If you remember BİM released a commercial at the beginning of this year. and this commercial created a great impact. Because BİM, which had no activity in this field for a long time, returned to the field. Now, only BİM seems to have created the same effect again with its newly published advertisement. However, this time there is a different player on the field: A101. So, as you can see, two giant brands; We are here with BİM and A101 TV commercials.
Comparative adsWe also mentioned in our previous articles. But this time it’s a little different. The kind that appeals to us more. Both of them are ‘lovemarks’ for many people with their own production of fast-moving consumer goods. Introducing BİM vs. A101.
BİM New Commercial Film
BİM appears before us again with an acclaimed commercial. With this commercial, it was tried to give its customers the image of a sincere and high-quality brand that takes its job extremely seriously. Namely, the part about taking your job seriously is from the slogans in the advertisement; It is possible to understand the sincere part from the background music (Anatolian melodies) and the quality brand part from the advertising scenario. It seems that BİM is trying to hit the target by 12 points with the personnel sensitivity shown during the packaging and transportation of the products that are seriously processed in the laboratory.
In addition, the choice of voice actor for the commercial fits this goal very well. The commercial is voiced by the famous actor Oktay Kaynarca, who currently plays in one of the most popular TV series shown on national channels.
A101 New Commercial Film
A101 is here with 4 different commercials. In the commercial, people are asked how many stores A101 has across Türkiye. It is then emphasized that A101 is Turkey’s largest supermarket chain in terms of number of markets. Here, the A101 brand has also signed a commercial that highlights its sincerity and the fact that it is the largest brand in terms of the number of markets. Because it seems like he published the questions he asked to the public in 4 different commercials in a transparent manner, without altering the answers. “Spend spend endless.” The brand uses the slogan that it is a cheap and high-quality brand in every commercial. Here, the woman in the first commercial says this claim: “It’s everywhere, everywhere we go, A101.” “It’s a cheap place.” He appeared viral with his words.
There is also a striking detail in 4 different commercials, all of which are approximately 25 seconds long, the words spoken at the end of the commercial: “Our closest competitor has 6,000 markets, A101 has 7,000.”.
Unlike the BİM brand, A101 came to us with a slightly teasing commercial. BİM talks about its own quality and brand in the commercial.
Let the Brainstorming Begin
We mentioned above the advertisements of two large supermarket chains. Which brand’s communication method do you think is more successful? Which one appeals more to you as a consumer?
We are also curious: Which of these two brands do you generally prefer? From where?
We are waiting for your comments that will start with “BİM because…” or “A101 because…”.
A little reminder:
You can share your ideas in the comment box below or on other platforms by sharing with the hashtag #bublogtafirtinavar.
You can also write your idea for the next “Brainstorm” theme and send it to (email protected).
Let’s start…