Eco-Friendly Logos with the Ecobranding Movement

Are We Permanent or the Earth?

Don't you think that we, as humans, treat the Earth a little(!) rudely? Aren't we just humans on Earth, as if life would end with us? Yes, one should only focus on the “moment” in life, but this should not turn into a consumption frenzy, right? For example, trees should not be slaughtered and turned into concrete buildings, waters and seas should not be polluted by industrialization by establishing factories… Life will not end with us, we are not the permanent ones on the earth… This is exactly why we need to be very careful, even if it is the smallest issue. Also, we are not the only living beings. Even if we are the only living creatures, our generation continues and we need a living space.

We all know these, but we wanted to mention them once again and get to the real issue. Now we will tell you about the Ecobranding movement. First of all, let's look at the points that gave rise to this movement.

Since visibility is very important for brands, they want to see and show their logos everywhere. However, these behaviors cause not only financial but also ecological costs. In this regard, the logos we will list below were prepared with a simple way to reduce costs and designed with less ink. This movement, called Ecobranding, is a conceptual experiment carried out to make brands more environmentally friendly and at the same time save on production costs.

Ecobranding aims to reduce costs by using less ink in logos. This also appears as an idea that will reduce the environmental impact of printing millions of logos. Don't you think it's a great idea?

All logos you can see, from McDonald's to Apple, from H&M to FedEx, are presented as simplified examples and each logo preserves its essence. While providing all these, it reduces the cost to an affordable level for both the producer and the environment.

Now let's examine these optimized logos together and try to see if they have anything missing from the originals.