What Does the Future Hold for the Social Media World in 2018?
Filmora, one of the most easily used video editing applications, has compiled the estimated usage rates of the social media world in 2018 with an infographic, as it has done in the last few years.
Although it becomes increasingly difficult to predict what we will see in the coming years, considering the speed of development and spread of technologies such as AI (artificial intelligence) and AR (augmented reality), we can say that Filmora is generally successful in this regard.
Video usage will increase. Facebook, Snapchat, Instagram and Twitter will continue their investments in video usage.
In addition to video usage, live broadcast sharing will continue to increase. Considering that Facebook live videos are watched 3 times longer than normal videos, the power and importance of video can be better understood.
“Story sharing”, which came to Instagram, Facebook and even WhatsApp after Snapchat, will increase and be used more effectively.
The creative and innovative aspects of the AR world will take more place in our lives.
Thanks to the use of chatbot and AI, brands will be able to establish a better connection with their customers and instant communication will increase.
Generation Z, born between 1995 and 2012, known as “natural born digitalists”, will greatly affect the usage, and in fact, their tendency will determine the rates the most.
Investments in “influencer marketing”, which does not have an exact Turkish equivalent but is a term that can be translated as “influencer marketing”, will be on the increase. It is obvious that brands have very good interaction rates with this method.
For many applications, the access rate to that application from a smart device is higher than the access rate from the desktop. This will continue to increase, and of course, the number of people using smart devices will also increase in parallel.
When it comes to messaging on social media, WhatsApp is again at the top. It is followed by Messenger and Wechat.
We will wait and see how accurate Filmora's predictions will be, compiling the information in the links above and adding its own data to create a “2018 fortune” for the social media world, but no matter what, it is obvious that this market is growing!
What are your predictions?